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It is highly plausible that this was done to combat those who subscribe to Game Pass via the Gold workaround.įor the uninitiated, any number of Xbox Live Gold subscription months can be easily converted into Game Pass Ultimate months by purchasing one month of the latter, and users were getting that month for $1 to convert their Gold duration instead of paying $15 per month as they should. It's not really a drastic change, as this offer only affects those who are new to Game Pass Ultimate.
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The deal allowed you to get access to the first month of the subscription service for one dollar, and then pay $15 for each subsequent month if you wanted to keep the subscription active. Microsoft is also looking to subtly shift the price of Game Pass around the friends & family plan that is slowly rolling out around the world, charging a little bit more per month, but making it more cost effective for families with multiple consoles.Microsoft has reportedly removed the $1 Game Pass Ultimate offer from its storefront, Twitter users are currently reporting, and this can be confirmed by a visit to the store itself. Starfield in particular is likely to push subscriber numbers, with PlayStation gamers perhaps turning to xCloud game streaming to check out the latest game from the makers of Skyrim and Fallout 4. Speaking of which, Microsoft is hoping to have some major hits on their hands in the form of Redfall and Stafield later this year. Far better to take it away now and then potentially bring it back for major game events and to spur on engagement during slower time of year and the Xbox release schedule.
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It’s more than four years since the offer was first made in 2018 – Game Pass Ultimate’s debut at E3 2019 made it effectively permanent – and with Microsoft saying in recent months that they feel they had largely saturated the console audience, it could be they’re no longer seeing the required returns and engagement with the promotion.
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